When BMG signed The Kinks, they called us to work on the digital output. We worked closely with the in-house team and Matt Dixon at Band2Market, who drove the project between them. Initially we worked on the smaller parts of the campaign – a microsite for iTunes remasters, and few things here and there – followed by a total revamp of their main website. For each release in the Kinks catalogue they are producing boxsets, and each of these has a microsite – Village Green & Arthur, to date.